Generative visual AI poses profound questions about the purpose, meaning, and value of images. This raises implications for the production, editing, and consumption of images in journalism. The project’s first phase explores how European news audiences perceive AI-generated or AI-involved visual news content and probes what these audiences wish news organisations would do or not do with this technology. The project’s second phase focuses on policy development and innovation within newsrooms. It will be guided by two research questions and will be informed by the results of the first phase, focused on audiences’ perceptions and desires. Taken together, these two phases allow for an understanding of how newsroom policies can be optimised and tweaked to enable innovation and experimentation while also balancing this with the creative, ethical, and responsible use of these tools.
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