In today’s digital age, evaluating information credibility has become more complex. This project introduces the concept of heuristics – how likes, shares, and comments influence our perception of information. It explores how these cues interact with individual characteristics to shape credibility judgments and information engagement. The research combines behavioral data analysis and computational methods to understand social heuristics’ effects at both micro and macro levels. This study aims to shed light on how we navigate the modern information landscape and make credibility assessments in an era of abundant digital cues.
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