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  4. Kathrin Friederike Müller

Dr. Kathrin Friederike Müller

University Rostock, Institute for media research

Friederike Müller

Highly dynamic mediatisation of professions in the Corona lockdown: A qualitative survey on the digitalisation of education, sport and counselling

Due to the Corona pandemic, professional work has been extensively digitised in a short period of time. This results in a high analytical potential for addressing theoretical and practical questions about the digitisation of professional work. My project at CAIS focuses on these aspects. I ask about the implementation of the digitalisation of professional work in spring 2020 and look at its further development from a development perspective until the first quarter of 2021. Theoretically, I understand this sudden transfer of entire social worlds as “highly dynamic mediatisation”. Methodologically, I use qualitative interviews to examine digital, mediatised ways of working of those professionals whose core professional activity was hardly or not at all carried out digitally before the pandemic. Specifically, interviews are planned with seminar leaders of small and medium-sized continuing education providers, sports trainers and social workers. They will focus on the practice of digital work in everyday life as well as on the importance of media technologies, infrastructures and media competences in order to develop practical tips for the digitisation of such professional fields beyond the pandemic.

Research focus

  • Mediatisation
  • Gender Studies
  • Cultural Media Studies
  • Reception Research
  • Methods of qualitative social research

Curriculum Vitae

  • since 2020: research assistant at the Institute for Media Research at the University of Rostock
  • 2012-2020: research associate at the Institute for Communication Studies at the Westphalian Wilhelms University of Münster, four years of which in the DFG project “The Mediatised Home I-III
  • 2012-2016: Member of the Priority Programme 1505 “Mediatised Worlds
  • 2008-2012: Research assistant at the Institute for Communication Studies and Media Culture, Leuphana University Lüneburg, two years of which in the joint project “Top women in the focus of the media. The media representation of female and male executives in politics, business and science”
  • 2009: Doctorate on the topic “Women’s magazines from the perspective of their readers. The Reception of Brigitte in the Context of Everyday Life, Biography and Doing Gender”, overall evaluation “summa cum laude”

Lectures and publications

Selected publications:

  • Müller Kathrin Friederike (2021). Beyond classic mass media and standalone technologies: Using media online in the domestic sphere. In: European Journal of Communication, 36(1), 69-84. doi: doi.org/10.1177/0267323120966837
  • Peil Corinna, Müller Kathrin Friederike, Drüeke Ricarda, Niemand Stephan & Roth, Raik (2020). Technology – Media – Gender revisited. Gender in the context of datafication, algorithms and digital media technologies. In: Media & Communication Studies, 68(3).
  • Röser Jutta, Müller Kathrin Friederike, Roth Ulrike & Niemand Stephan (2019). The mediatised home in transition. A qualitative panel study on the domestication of the internet. Wiesbaden, Springer VS.
  • Zillich Arne Freya & Müller Kathrin Friederike (2019). Norms as Regulating Factors for Self-Disclosure in a Collapsed Context: Norm Orientation Among Referent Others on Facebook. In: International Journal of Communication, 13, 2632-2651.
  • Müller Kathrin Friederike & Zillich Arne Freya (2018). How to communicate on Facebook. Self-determined media action on social network sites. In: Media & Communication Studies, 66(4), 428-445.
  • Müller Kathrin Friederike (2018). “A Beautifully Terrible Progress” The Mediatisation of the Domestic and the Dissolution of Occupational Work. In: Media & Communication Studies, 66 (2), 217-233.
  • Müller Kathrin Friederike (2010). Women’s Magazines from the Perspective of their Readers. The Reception of Brigitte in the Context of Biography, Everyday Life and Doing Gender. Bielefeld: transcript.

All publications: https://www.imf.uni-rostock.de/storages/uni-rostock/Alle_PHF/IMF/Mitarbeiter/Publikationen_Dr_K_Mueller.pdf

Selected lectures:

  • Highly Dynamic Mediatisation: Theoretical Considerations on the Mediatisation Push in the Corona Lockdown and After. Lecture at the Dreiländertagung für Kommunikationswissenschaft DGPuK, ÖGK und SGKM “#Kommunikation #(R)EvolutionZum Wandel der Kommunikationin der digitalen Gesellschaft” in Zurich, 07.04.2021
  • (Un)Doing Gender and the use of the ‘medial internet’: Expert*innentum von Online-Avantgardist*innen. Lecture at the annual conference of the specialist group “Media, Public Sphere and Gender” of the German Society for Journalism and Communication Studies “Technology – Media – Gender revisited: The significance of gender in digitalised media worlds” in Münster, 03.10.2019
  • How to communicate on Facebook. Descriptive and injunctive norms in the use of social networking sites. Lecture at the 63rd Annual Conference of the German Society for Journalism and Communication Studies “Self-determination in the digital world” together with Arne Zillich in Mannheim, 11.05.2018
  • Online-Avantgarde – Selbstbestimmte Mediennutzung jenseits des Angebotssspektrums klassischer Massenmedien. Lecture at the 63rd Annual Conference of the German Society for Journalism and Communication Studies “Self-determination in the digital world” in Mannheim, 10.05.2018
  • “Ein schön schrecklicher Fortschritt” Entgrenzung und Begrenzung von medialer Berufsarbeit in der häuslichen Sphäre. Lecture at the 62nd Annual Conference of the DGPuK “Vernetzung. Stability and Change” in Düsseldorf, 31.03.2017

All lectures: https://www.imf.uni-rostock.de/storages/uni-rostock/Alle_PHF/IMF/Mitarbeiter/Vortraege_Dr_K_Mueller.pdf

Dr. Kathrin Friederike Müller

University Rostock, Institute for media research

Fellow at CAIS from March until August 2021