Henri Mütschele, research associate in CAIS program “Societal Cohesion in Digital Media Environments”, presents his paper titled “On the Interconnectedness of Framing and Argumentation: An Empirical Analysis of Persuasive Functions in Climate Movements’ Public-Strategic Communication” on September 24. His study examines the persuasive functions of German climate movements using a manual quantitative content analysis of press releases and tweets by Fridays for Future and Last Generation (from October 2021 to May 2024).
The European Conference on Argumentation (ECA) is a biennial pan-European initiative aiming to consolidate and advance research on argumentation. Under the theme “Argumentation in the Digital Society,” the 5th conference aims to identify key research areas related to the evolving dynamics of digital communication. It focuses on issues such as social polarization, the impact of social media, and the spread of misinformation, hate speech, and offensive language. The conference also addresses the need to develop theoretical tools of argumentation and related disciplines to foster ethical discourse. The conference is held from September 23 to 26, 2025, at the Warsaw University of Technology in Poland.
Further information on the conference can be found at:
https://ecargument.org/