1. Home
  2. News
  3. Latest from the institute
  4. How do young adults differ in their political communication?

New publication by Gerhard Vowe

How do young adults differ in their political communication?

The authors look for differences in the political communication activities of young adults in Germany

17. June 2022

Based on a survey of 910 people, they find six basic patterns, such as the “comfortable moderns” or the “news junkies”. They also examine which factors best explain the assignment to the types, such as political attitudes or motives.

Bibliography:

Datts, M., Wiederholz, J.-E., Schultze, M. & Vowe, G. (2021). Political Communication Patterns of Young Adults in Germany. Frontiers in Communication