How do right-wing extremists use the immersive mechanisms of social media to spread their narratives and captivate their audiences? This question is analyzed by Dr. Josephine B. Schmitt, scientific coordinator at CAIS, and Sandra Kero (University of Bremen, formerly CAIS) in their book chapter. The authors explore the interplay between narrative strategies, creative media practices of right-wing extremists, and the algorithmic infrastructures that amplify these contents.
The chapter is published in English in Democratic Culture in the Metaverse: Interdisciplinary Perspectives on the Potentials and Perils, edited by Prof. Dr. Matthias Quent and published by Nomos Verlag. A German summary is available on the blog of the “Project for Immersive Democracy”: https://www.metaverse-forschung.de/2023/11/09/narrativ-kreativ-immersiv-das-immersive-potenzial-rechtsextremer-kommunikation-in-den-sozialen-medien/
About the book: https://www.nomos-shop.de/de/p/democratic-culture-in-the-metaverse-gr-978-3-7560-1919-9
Reference:
Kero, S., & Schmitt, J. B. (2025). Narrative, Creative – Immersive? The Immersive Potential of Right-Wing Extremist Communication on Social Media. In M. Quent (Ed.), Democratic Culture in the Metaverse: Interdisciplinary Perspectives on the Potentials and Perils (pp. 105–124). Nomos Verlagsgesellschaft mbH & Co. KG. https://www.nomos-elibrary.de/de/document/view/detail/uuid/b23f1645-8510-3298-b17c-fdbf9d594b