British TikTok influencer Liam Carpenter has gained around 2.2 million followers in the last three years with his humorous videos about German habits, such as airing the house and separating rubbish. As part of a social media phenomenon, other influencers, even if they are not from Germany, are also humorously poking fun at German idiosyncrasies. Our research coordinator Dr Josephine B. Schmitt explains the success of the trend through the sense of belonging and the humorous portrayal.
It’s not just the Tiktok videos that are going viral.
The article by Anna Ross (dpa) has appeared in over 150 media outlets, including FAZ, Die Zeit, FR, Die Welt, Stern, T-Online, GMX etc.