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  3. Mirbabaie, M., Bunker, D., Stieglitz, S., & Deubel, A. (2020). Who sets the tone? Determining the impact of convergence behaviour archetypes in social media crisis communication

Publikationen

  • Mirbabaie, M., Bunker, D., Stieglitz, S., & Deubel, A. (2020). Who sets the tone? Determining the impact of convergence behaviour archetypes in social media crisis communication. Information Systems Frontiers, 22(2), 339-351. https://doi.org/10.1007/s10796-019-09917-x