T.J. Thomson war von Juli bis September 2024 als Fellow am CAIS. Im Rahmen seines Fellowships führte er gemeinsam mit seinem Team Interviews mit 60 Nachrichtenkonsument:innen in Deutschland und Australien durch. Ziel der Studie war es, deren Erfahrungen mit KI im Nachrichtenkontext zu untersuchen, die von ihnen wahrgenommenen ethisch-rechtlichen Fragestellungen zu identifizieren sowie ihre Erwartungen daran zu erfassen, wie Nachrichtenorganisationen KI einsetzen sollten. Die Ergebnisse der Untersuchung wurden im April 2026 im Artikel „News audiences’ acceptance of generative artificial intelligence in journalism: a use case study across three domains” veröffentlicht.
Abstract des Artikels
News audiences’ acceptance of generative AI (GenAI) in journalism is shaped by their knowledge of (or direct experience with) what AI is, what it can do, and what implications its use has. Acknowledging this, the present study draws on the technology acceptance model to first explore what a sample of news audiences in two countries knows about GenAI and what their experiences, if any, with it have been to date. Next, it explores this sample’s acceptance of use cases that demonstrate how AI is – or could be – used in journalism. It does this by using in-depth interviews with 60 participants to introduce or re-introduce 23 use cases to them and ask them how accepting they are of journalists using each. Acceptance depended on how AI was used, how transparent the use was, whether the use impacted accuracy, and whether legal and other ethical considerations were appropriately attended to.
Thomson, T. J., Thomas, R. J., Cools, H., Anderson, R., Venema, R., Toohey, O., Gardam, C., Strikovic, E., Riedlinger, M., & Burgess, J. (2026). News audiences’ acceptance of generative artificial intelligence in journalism: A use case study across three domains. https://doi.org/10.1177/1329878X261441933