Tetiana Gorokhova

University / Organisation Pryazovskyi State Technical University (Mariupol, Ukraine)

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Digital Propaganda Models in the Age of the Internet, Big Data and Social Media in Ukraine and EU countries

This project focuses on studying the EU experience of digital activism and instruments of digital activism influence on the democratic processes. This research project examines a set of the specifics of the use of digital tools for the introduction of propaganda companies in Ukraine and the EU.  It analyses, how using of digital tools, social media, and big data based on the situation of the information war in Ukraine.  It researches the experience of the EU and Ukraine in the fight against fakes and propaganda.

Main Research Topics

  • Digital Economy
  • Digital Media
  • Digital Activism
  • Digital Ethics
  • Circular economy

Curriculum Vitae

Associate Professor of the Marketing and Business Administration Department Pryazovskyi State Technical University (Mariupol, Ukraine)

Expert of the Council of Europe (Youth for Democracy in Ukraine Project)

Expert of the Specialties 051 „Economics“, 073 „Management“, 075 „Marketing“  (The National Agency For Higher Education Quality Assurance (NAQA))

Master-Facilitator of the Project „Active Citizens“ – British Council

Researcher of the Institute of Economics and Management (University of Economics in Bratislava)

Tetiana Gorokhova

University / Organisation Pryazovskyi State Technical University (Mariupol, Ukraine)