Political communication is undergoing striking changes: It is becoming more digital, more efficient, more plural, more individual, more global, more dynamic and more hybrid – driven by the diffusion of digital-based media. These seven tendencies are bundling into a structural change. This is ambivalent and opens up opportunities for outsiders and poses risks for established actors. Individuals, organisations and societies can shape the change. At present, the increase in performance of artificial intelligence is triggering a further thrust of structural change in political communication.
Vowe, G. (2022). Structural change in political communication: opportunities and risks for liberal democracies. MIP Zeitschrift für Parteienwissenschaft, 3, 187-213. https://doi.org/10.24338/mip-2022187-213